Katrina Olson | Training & Speaking

Need an enthusiastic speaker for your next meeting, luncheon, workshop or conference? I’d love to share my passion for advertising, marketing and public relations with you and your associates! If you’re not sure what you want, here are a few ideas to get you thinking: How to Create Powerful Marketing Messages How to Write Advertising Copy That Sells Public Relations DOs and DON’Ts How to Develop a Strategic Communications Plan How to Develop a Crisis Communications Plan Using Marketing to Improve Fundraising Efforts 10 Must-Haves for your Marketing/PR Toolbox How to Brand Your Business Positioning: Why You Need It and How To Do It Integrated Marketing Communications 5 Marketing Misconceptions: How to Overcome Them How to Handle Media Interviews Why Most Marketing Efforts Fail No-cost/Low-cost Marketing Why People Buy: Understanding Motivation How Effective Are Your Ads? 10 Questions You Should Answer Before Creating Any Communication Piece Any of these topics can be adapted for a workshop-style training session for your organization or company. Also, I teach college courses in advertising, public relations strategy, public relations writing, and persuasive writing and have taught “crash courses” on these subjects to working professionals.
		“Katrina Olson was an informative and lively speaker who gave concrete examples of how to improve our group’s marketing skills. Her workshop was interactive and well organized. I would feel comfortable recommending her to other groups.”
		Jody Littleton, Executive Director of Community Relations Parkland College

		“Katrina is a knowledgeable and entertaining speaker.”
		Carrie Wilson, President Women’s Business Council

		“Katrina spoke to a diverse crowd of our business community regarding the essentials of a Marketing Tool Box. Some of our members left with ideas for starting a marketing strategy for their business, while others picked up ideas for improving their existing marketing plans. Katrina did an excellent job in her presentation providing marketing insight for our members regardless of their business type or size.”
		Rick Peers, President Paxton Chamber of Commerce

		“Whether you are interested in marketing yourself, your business, or are forming a business plan to start a new venture, Katrina’s marketing workshop is a MUST. She provides an energy-filled, jam-packed session filled with innovative ideas, marketing materials and an excellent book list for you to use as references. Katrina provides a comprehensive list of must-do’s for getting your name and brand out there so you can truly become a household name.”
		Nanette Koerner, Director of Marketing & Communications Wright Financial Group

		“Very interesting and informative. Lots of ideas.” “Great session; good discussion and questions and answers.” “Good presenter. Good handouts and energy.” “Good length, excellent content, current and useful. Thanks!” “Very informative presentation. Good examples and tips; well presented.” “Great workshop! I liked networking with others and sharing ideas.” “Good presentation – enjoyed the casual atmosphere.”

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